If the new year has given you impetus to take a fresh look at your marketing, the team here at Utopia Creative is standing by to help move you in the direction you want to head. Whether you’ve got a clear idea of what you want, or even if you have no idea but just know you have to do something, we’re here to help.

For some readers, the idea of marketing may seem like an annoying distraction – “I don’t have the time or money for it at the moment…” If that sounds like you, then a good marketing plan could be exactly what you need right now. Effective marketing will help free up time and generate the money to help get you off the small to medium business treadmill! Call us now!

What's the fuss about SEO?

One area you might like to put some attention to is Search Engine Optimisation (SEO) for your website. You may or may not have heard of it already but here’s a few points that you might like to know:

• SEO can be a low cost, high reward marketing activity.

• SEO is simply the craft of optimising your website to ensure maximum visibility in Search Engines (Google, Yahoo, etc). By maximum visibility we generally mean appearing on page 1 of the search engine results page for your key or 'secondary' terms.

• The approach taken depends very much on the type of business you are in, your target market, and the level of competition in your field.

• If website traffic is critical for your business, SEO should be a key tool in your marketing arsenal. Even if website traffic is not critical, SEO can still help make your customers find you more easily – that’s always a good thing!

• SEO is a changeable arena. While you might find yourself on page one today, that could easily change next week. We recommend a regular cycle of SEO analysis to keep you on top of things.

We won’t go into the technicalities of SEO here but have a great offer to kick start your year. We can produce a customised and detailed SEO analysis for your website with some key action items to help you move up the search engine rankings. This is normally $149 (incl GST) but until Feb 15th, we’re offering SEO reports for only $99 (incl GST). Just contact our office at 02 6685 6678 or email Adrian Nelson to get your report underway. All it takes is a few minutes of your time to answer a few simple questions and then we’ll have the report back to you within days.

Next month, we’ll share some tips and ideas on television advertising. It’s not as expensive as you might think and can make a huge improvement to your bottom line!

Until then, all the best from the team at Utopia Creative.